Packaging Design by Vydika Rao
Sat, 16 Oct | Room Therapy

Packaging Design by Vydika Rao

First impressions matter, whether it be in person or on the racks of the grocery story. One is naturally gravitated towards something that resonated with them functionally or emotionally. We are surrounded by packages and brands striving to create that striking first impression.
Registration is Closed

Time & Location

16 Oct, 10:00 am – 1:00 pm IST
Room Therapy, 885, Rd Number 45, Masthan Nagar, Jubilee Hills, Hyderabad, Telangana 500033, India

About The Event

Design is a key factor in packaging. A quality package can attract potential customers and set the product apart from their competition. This weekend workshop hosted by Vydika Rao will teach you package designing which is effective and eye-catchy.

Learn the fundamentals and psychology of a good design to attract customers and produce sales. You will cover the following topics in the workshop: 

1. Introduction to package design.

2. Types of package design.

3. Understanding and setting context.

4. Implementation of packaging: Design process included.

5. Presentation: Mock ups.

6. Assignment: Create a package design for a brand of food products.

By the end of the workshop, participants will be equipped to design/pitch packaging for a brand as well as learn to add pitch work in their portfolios and stand out in a competitive environment.

Participants will be required to bring their Laptops/iPads with Photoshop/Illustrator enabled in them. 

The fee includes refreshments during the workshop along with a meal post the session.

About the Host: 

Vydika Rao is a visual artist and art director living and working in Mumbai, India. She's all about exploring the intersection between graphic design, illustration, and art direction. Vydika works as a creative partner in all aspects of branding- bringing visual identities to life through thoughtfully crafted print and digital implementations. Her skills are multi-disciplinary, allowing her to produce an eclectic arsenal of work from branding to packaging, children's books to spaces, through to exclusive home decor, and everything in between.  In her recent collaboration, Vydika's unhindered design style marries the beauty of nature with fashion designer Archana Rao's ethereal aesthetics to create a niche line of home décor furnishing for Dabaki.

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    INR 3,500
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